Commercial Photography

Alejandro Mezza shoots Avon Cucina Donna photography campaign

avon commercial photography

How did you get this client?

I`ve worked with Avon before, but this time they asked us to do the whole production of the campaign.

What did the client want and how did you manage to deliver?

It was challenging for us because the idea of the campaign was shooting lifestyle images in movement.  The idea of shooting in a specific location was put off the table because the client had a very limited brief, and knew exactly what he wanted.  So shooting in studio was the best option to have everything under control. We replicated the kitchen, we custom made the turquoise background, even had the burners working! In this opportunity, we worked with a food styler, hired a chef as a model and art direction was in charge of Valentina Luppino.

Is it hard to freeze a subjet in motion?

We worked with special lighting equipment that has a beam of light very short.  This made it easy to achieve the result we were looking for.

wok motion photoraphy

Art direction and Set designer: Valentina Luppino

Food styling: Mariela Boni

Executive producer and post production: Latino Studio

 

Alejandro Mezza shoots food photography campaign

Good & Green,  a natural restaurant based in Buenos Aires, recently commissioned Alejandro Mezza to shoot their new food and lifestyle campaign for their social networks and web page. 

foodphotographygyg
burger
fishburger
foodphotography2
foodphotography3

PH: Alejandro Mezza

Digital tech: Juan Fariña

Styling: Ale Altamira

Agency: Miro Innovation

Client: Good& Green

MEZZAPHOTO Blog

Alejandro Mezza shoots Falabella catalogue, 2017

1) How do you work in these kind of photo productions? Do you use a special location or a studio?

Usually we work in locations. But in this opportunity we decided it was best to shoot in studio. The photos had a conceptual look&feel with simple compositions and plain, cool colour palette so we needed a good, simple studio to work our best.

2) What type of camara do you work with?

I use a Canon 5Ds or Sony 7R ll with canon prime lens.

3) Do you work by yourself? Or have your own team?

When we do big productions, as this one, there is a production company who takes care of all the details and sets a work team with people designated in each specific area.  Such as stylists, art directors, logistics and production, photography and retouch. 

When there is no production company involved, I work with a digital operator as first assistant and when the job demands it, I work with a second assistant who takes care of lighting.   

4) How many hours does one day of shooting last? 

One shooting day can last from 9 to 18 hours

5) Do you work with natural light or use a flash? 

In this case, I used flash, Profoto D1 kit, as it was all done inside a studio.  In some cases, usually when we shoot in locations,  I combine flash and natural light. 

  • Client: Falabella Argentina

  • Ph: Alejandro Mezza

  • Deco Styling: Silvina bidabehere

  • Art Direction: Tao Design

  • Producer: María Laura Taiariol for Surreal MKT