How did you get this client?
I`ve worked with Avon before, but this time they asked us to do the whole production of the campaign.
What did the client want and how did you manage to deliver?
It was challenging for us because the idea of the campaign was shooting lifestyle images in movement. The idea of shooting in a specific location was put off the table because the client had a very limited brief, and knew exactly what he wanted. So shooting in studio was the best option to have everything under control. We replicated the kitchen, we custom made the turquoise background, even had the burners working! In this opportunity, we worked with a food styler, hired a chef as a model and art direction was in charge of Valentina Luppino.
