Alejandro Mezza shoots Falabella catalogue, 2017
1) How do you work in these kind of photo productions? Do you use a special location or a studio?
Usually we work in locations. But in this opportunity we decided it was best to shoot in studio. The photos had a conceptual look&feel with simple compositions and plain, cool colour palette so we needed a good, simple studio to work our best.
2) What type of camara do you work with?
I use a Canon 6D
3) Do you work by yourself? Or have your own team?
When we do big productions, as this one, there is a production company who takes care of all the details and sets a work team with people designated in each specific area. Such as stylists, art directors, logistics and production, photography and retouch.
When there is no production company involved, I work with a digital operator as first assistant and when the job demands it, I work with a second assistant who takes care of lighting.
4) How many hours does one day of shooting last?
One shooting day can last from 9 to 18 hours
5) Do you work with natural light or use a flash?
In this case, I used flash, Profoto D1 kit, as it was all done inside a studio. In some cases, usually when we shoot in locations, I combine flash and natural light.
Client: Falabella Argentina
Ph: Alejandro Mezza
Digital tech: Juan Fariña
Deco Styling: Silvina bidabehere
Art Direction: Tao Design
Producer: María Laura Taiariol for Surreal MKT